arancione hermes | Hermes orange 1930s

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When it comes to luxury fashion, few brands are as iconic and prestigious as Hermes. Known for their impeccable craftsmanship, timeless designs, and exclusive offerings, Hermes has captivated fashion enthusiasts for decades. One of the most recognizable elements of the Hermes brand is their signature shade of orange, often referred to as "Hermes orange" or "Arancione Hermes." This vibrant hue has become synonymous with the brand and is a key part of their identity.

The history of Hermes orange dates back to the 1930s when the brand first introduced the color as part of their branding and packaging. The bold and vibrant shade was chosen to represent the luxury and sophistication of the Hermes brand, and it quickly became a defining feature of their products. The Hermes orange logo, a stylized horse and carriage, further solidified the color's association with the brand.

One of the most iconic manifestations of Hermes orange is the original Hermes orange box, introduced in 1949. The luxurious packaging, adorned with the brand's logo and wrapped in the signature orange hue, became a symbol of exclusivity and elegance. Opening an Hermes orange box was like unwrapping a piece of luxury history, a testament to the brand's commitment to quality and craftsmanship.

Fast forward to the present day, and Hermes orange continues to be a hallmark of the brand's identity. From their coveted handbags to their accessories and ready-to-wear collections, the vibrant hue can be found throughout the brand's offerings. The Hermes Special Order (HSS) Kelly Sellier 25 in Rose Lipstick Verso Chevre with Brushed Gold Hardware and the Hermes Birkin 25 in Black Togo with Rose Gold Hardware are just two examples of how Hermes incorporates their signature orange into their designs.

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